Revlon's Super Lustrous Lipstick is one of the better options of drugstore lipsticks on the market, as they are only $5-$8, they have nice pigment, and they do not have a nasty cheap-lipstick smell.
I've read that Softsilver Rose is very popular among women, and it has won many awards in beauty magazines. I'm not sure if it is a favorite because it's mentioned in so many magazines, or if it's mentioned a lot because many women actually buy it - who knows. But, it actually is a very nice color. The color is more of a raspberry-rose, and I think it definitely has cooler undertones.